The Importance of Hashtags - HP Digital Media

The Importance of Hashtags

Have you ever wondered why you should use hashtags? Why are they so important? Check out these three reasons to be using hashtags in your social media posts.

1. Boost your post and profile reach

Hashtags are a great way to get your posts discovered by people who may not normally see your posts. The reason, hashtags are clickable links and are searchable on most social media networks. People use hashtags to find content they are interested in.Instagram recently announced that you can follow specific hashtags on their network as well add clickable hashtags in your profile bio.

As explained by Instagram:

“With hashtag and profile links in your bio, you can express yourself and your interests right in your profile. Whether you’re a #guitarlover, into #pencilsketching or have a #makeuptutorial account, now you can link to any hashtag or profile you want.” You should keep a list of relevant hashtags to your business and update them regularly.

2. Find and join conversations on social media

Searching hashtags can help you discover trending topics on social media. This is a great way to interact with potential customers. But use caution, you don’t want to get caught up in something that may come back to bite you.

3. Create your own hashtags

Creating your own hashtags is a great way to track the performance of a campaign. For example, you’re on the PTO of a school. You create a hashtag for parents to use at school events. When the parents post their pictures on social media and tag it using your hashtag, you can see their photos from the event.

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